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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

"Emaluisa is a Luxury realtor that focuses her Real Estate expertise in La Jolla, where she resides, North Pacific Beach, Mission Hills, North Park, Coronado, and Chula Vista Eastlake areas. Her main goal is to help you find your dream home in San Diego and guide you through the whole buying process until she hands you the keys to your new house. As a "Staging Specialist," she is also able to help her clients who want to sell their homes optimize their house to get top dollar for it. She is bilingual English-Spanish so she can very easily help potential clients coming in from other countries, helping them understand the differences between the various areas in San Diego and guide them so they can find a perfect home for their family's specific needs, as well as referring them to a specialist on international home loans and anything they need to get from point A to closing the deal!"
"Emaluisa is a Luxury realtor that focuses her Real Estate expertise in La Jolla, where she resides, North Pacific Beach, Mission Hills, North Park, Coronado, and Chula Vista Eastlake areas. Her main goal is to help you find your dream home in San Diego and guide you through the whole buying process until she hands you the keys to your new house. As a "Staging Specialist," she is also able to help her clients who want to sell their homes optimize their house to get top dollar for it. She is bilingual English-Spanish so she can very easily help potential clients coming in from other countries, helping them understand the differences between the various areas in San Diego and guide them so they can find a perfect home for their family's specific needs, as well as referring them to a specialist on international home loans and anything they need to get from point A to closing the deal!"
Buyer | Seller
"Ema has been an excellent broker for us. We were very selective and had a very specific idea of the home we wanted. She was patient and worked very hard with us to find that right house. She would arrange to get us into see any house we were interested in on a moment's notice and efficiently and quickly submit several offers during our house hunting journey (lasting about a year). She was also very knowledgeable about making our offer to have the most advantage in consideration. We credit her 100% in getting us our home, perfect in every way."
"Ema has been an excellent broker for us. We were very selective and had a very specific idea of the home we wanted. She was patient and worked very hard with us to find that right house. She would arrange to get us into see any house we were interested in on a moment's notice and efficiently and quickly submit several offers during our house hunting journey (lasting about a year). She was also very knowledgeable about making our offer to have the most advantage in consideration. We credit her 100% in getting us our home, perfect in every way."
Casipit C.
"It was a pleasure and a privilege to be able to work with Emmaluisa. Her disposition, joyfulness, experience, kindness, patience, and unconditional good attitude the whole time were amazing. We feel blessed and very grateful to have her helping us all the way. We consider Emmaluisa not only a very professional real estate agent but a dear friend to whom we recommend one hundred percent! Hands Down! The best person and agent there is in the San Diego real estate industry! My parents are celebrating their recent purchase with Emaluisa, whereas my wife and I are eager to start our first home purchase with her, knowing her expertise, knowledge, support, understanding, kindness, professionalism, and confidence she makes us feel during house-hunting seasons! The best real estate agent we have ever worked with. Ethical, professional, with excellent knowledge of the market, and every step of the negotiations as well. We really recommend buying, selling, or renting any property through her, the best in her field."
"It was a pleasure and a privilege to be able to work with Emmaluisa. Her disposition, joyfulness, experience, kindness, patience, and unconditional good attitude the whole time were amazing. We feel blessed and very grateful to have her helping us all the way. We consider Emmaluisa not only a very professional real estate agent but a dear friend to whom we recommend one hundred percent! Hands Down! The best person and agent there is in the San Diego real estate industry! My parents are celebrating their recent purchase with Emaluisa, whereas my wife and I are eager to start our first home purchase with her, knowing her expertise, knowledge, support, understanding, kindness, professionalism, and confidence she makes us feel during house-hunting seasons! The best real estate agent we have ever worked with. Ethical, professional, with excellent knowledge of the market, and every step of the negotiations as well. We really recommend buying, selling, or renting any property through her, the best in her field."
Jorge A.
"Very professional, effective, and comprehensive service. She exceeded expectations. The result was a successful purchase, at or below the desired price range, and very efficiently concluded with assistance for cosmetic upgrades prior to moving in."
"Very professional, effective, and comprehensive service. She exceeded expectations. The result was a successful purchase, at or below the desired price range, and very efficiently concluded with assistance for cosmetic upgrades prior to moving in."
Ed
"Simply the best. Emaluisa is simply the best! I could not have ever imagined a better human and real estate agent to guide us on this crazy property owning journey in San Diego. We met two and a half years ago on Instagram, virtually house hunted through a pandemic, made countless offers in the hottest real estate market in history, experienced a devastating escrow meltdown in 2021, and now finally have come out the other side as property owners in Mission Bay Park, San Diego! The best part is I now own land and have an amazing friend for life!"
"Simply the best. Emaluisa is simply the best! I could not have ever imagined a better human and real estate agent to guide us on this crazy property owning journey in San Diego. We met two and a half years ago on Instagram, virtually house hunted through a pandemic, made countless offers in the hottest real estate market in history, experienced a devastating escrow meltdown in 2021, and now finally have come out the other side as property owners in Mission Bay Park, San Diego! The best part is I now own land and have an amazing friend for life!"
Lauren
"My family and I relocated to America, and Emmaluisa, to help us find a home in America. She is exceptionally knowledgeable, accommodating, and helpful. She was invaluable for our transition into a new country. Once we signed the lease, she helped us to conduct a thorough walk-through of the property, and she was always checking up on us to see if we were doing okay. Emaluisa has been my first pleasant experience with a professional realtor who had my interests and stayed within my budget. On top of that, EmmaLuisa has a foundation, so all her earnings go to a nonprofit that does extraordinary work for orphan children. I truly recommend her!"
"My family and I relocated to America, and Emmaluisa, to help us find a home in America. She is exceptionally knowledgeable, accommodating, and helpful. She was invaluable for our transition into a new country. Once we signed the lease, she helped us to conduct a thorough walk-through of the property, and she was always checking up on us to see if we were doing okay. Emaluisa has been my first pleasant experience with a professional realtor who had my interests and stayed within my budget. On top of that, EmmaLuisa has a foundation, so all her earnings go to a nonprofit that does extraordinary work for orphan children. I truly recommend her!"
Mauro M.
"Great transaction from a true professional! The best in San Diego and the La Jolla area!"
"Great transaction from a true professional! The best in San Diego and the La Jolla area!"
Miguel G.

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